Book Promotion Poster Ideas
Fair warning, this is a lot of work — but it will build a lasting online profile for your book that exists entirely outside your own platforms, which is valuable for both your credibility and exposure https://aviator-game-online.net/.
If the top 3 books are bestsellers but books #4-10 barely sell at all, you might try another marketing angle — possibly a more specific one, like “how to stop smoking as a working mom”. The market for this angle won’t be quite so saturated, and you’ll have a better chance of selling your book.
But this post is getting ahead of itself. For those first dipping a toe into the marketing waters, we’ll begin with the essentials. Those who are more advanced, feel free to skip ahead! We’ll be covering:
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
Another hot tip for engagement: have your readers just ask you what they want to know! Tell them to submit their questions via social media for a classic live-answer AMA. Or if you prefer to take your time with responses, you can answer these in a longer, more detailed Q&A feature that you post on your website or send to your mailing list.
TikTok Video Ideas for Book Promotion
User Interactions: This includes accounts you follow, videos you like or share, videos you’ve saved, and even videos you’ve marked as “Not Interested.” Based on this information, the algorithm suggests other videos that it thinks you’ll enjoy.
We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
User Interactions: This includes accounts you follow, videos you like or share, videos you’ve saved, and even videos you’ve marked as “Not Interested.” Based on this information, the algorithm suggests other videos that it thinks you’ll enjoy.
We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…
Book Promotion Video Ideas
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
